The City of Vancouver has a long-term civic strategy that pushes for healthier people and community and it wants our input. This type of integrated public engagement campaign mixes social media live-chats using the#HealthyCity4All , online forums for broader discussion, and “idea labs” where the public can come to discuss ideas to help touch on the 12 key areas of focus including homes for everyone, active living, education, and getting around.
While I love the integrated media approach the video the campaign is centered on helps to illustrate the strategy and is the most compelling media:
I really enjoy the whiteboard style of video, since it can often take complex concepts and put it into engaging and fun illustrations that can resonate more than images and live video.
A Vancouver Island based illustrator, Tanya Gadsby www.drawingoutideas.ca does some amazing visualizations using a whiteboard and her own creativity and knack for understanding how to visually articulate an idea. The world needs more doodling with purpose!