“Winning” on social media means using your words carefully

Sometimes success can be determined by the words you choose. In the world of social media, you have seconds to win over or lose your audience. This infographic from Quicksprout compiles a great list of buzz words that matter on the social web (of course “winning”, “win”, and “winner” made the cut):


Image source: Quicksprout

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Posted in social media

Social media trending towards pay to play

The conception that what appears in our Facebook newsfeeds is coming to us organically is now becoming a myth, as reports show:
Facebook reach
Image source: Facebook Zero report from Ogilvy

Here are some key terms to be familiar with from Facebook’s marketing people:

“Organic reach: The number of unique people who saw your post in News Feed or on your Page, including people who saw it from a story shared by a friend when they liked, commented on or shared your post, answered a question or responded to an event
Paid reach: The number of unique people who saw your post through an ad.” https://www.facebook.com/help/285625061456389

More social marketing people are finding that organic reach is dwindling on Facebook, largely because of the site’s push towards finding advertising revenue streams. But, that does not mean you need to abandon the strategy, or buy large amounts of paid ads to support your page. I think you need to look at creative options like talking with key influencers to share your posts, run promos to share your posts and look at developing unique and engaging content all to encourage more sharing.

Creativity is key to all forms of communication, and simply relying on paid promotion is the easy way out when real, meaningful engagement is the way forward.

Posted in social media

#HealthyCity4All City of Vancouver

The City of Vancouver has a long-term civic strategy that pushes for healthier people and community and it wants our input. This type of integrated public engagement campaign mixes social media live-chats using the#HealthyCity4All , online forums for broader discussion, and “idea labs” where the public can come to discuss ideas to help touch on the 12 key areas of focus including homes for everyone, active living, education, and getting around.

While I love the integrated media approach the video the campaign is centered on helps to illustrate the strategy and is the most compelling media:

I really enjoy the whiteboard style of video, since it can often take complex concepts and put it into engaging and fun illustrations that can resonate more than images and live video.

A Vancouver Island based illustrator, Tanya Gadsby www.drawingoutideas.ca does some amazing visualizations using a whiteboard and her own creativity and knack for understanding how to visually articulate an idea. The world needs more doodling with purpose!

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Posted in transmedia, video