Storyscraping is a concept developed by SapientNitro, which really is about connecting with your audience in an always-on world. If you have an event, story or campaign, you can no longer can look at it as having a beginning and end date. If you want to build relationships with people and not a target demographic or user then you need to weave your story into the everyday lives of your public. Consider your customers as people who use your products and services to build their own story narrative. Use digital platforms to help activate that social interaction.
Image source: SapientNitro