Monthly Archives: April 2014

Native ads surfacing on the Globe and Mail

Native advertising offers advertisers the opportunity to have their key messaging and content featured within an online publication. Many people within the media may feel uncomfortable about the sponsored content, but with newspapers desperate for new form of revenue, this

Posted in Marketing, Native advertising

Relationships in an always-on world

What is storyscraping? Try thinking about the relationship opportunity.

Tagged with:
Posted in social media, transmedia

Our evolving media landscape

The media landscape has changed through rapid adoption of new technologies and economic pressures on traditional media. New ideas of storytelling blur the lines of journalism and advertising. A new narrative has taken shape. Now, telling a single story can

Posted in Marketing, transmedia