Blog Archives

New beginnings in health communications

I am excited to announce that I am taking a new position with InspireHealth Integrative Cancer Care as their Marketing and Communications Manager. It is not very often when you have an opportunity to work with a world-leading health care

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Posted in Marketing, health, heath communications

Native ads surfacing on the Globe and Mail

Native advertising offers advertisers the opportunity to have their key messaging and content featured within an online publication. Many people within the media may feel uncomfortable about the sponsored content, but with newspapers desperate for new form of revenue, this

Posted in Marketing, Native advertising

Our evolving media landscape

The media landscape has changed through rapid adoption of new technologies and economic pressures on traditional media. New ideas of storytelling blur the lines of journalism and advertising. A new narrative has taken shape. Now, telling a single story can

Posted in Marketing, transmedia