Blog Archives

#HealthyCity4All City of Vancouver

The City of Vancouver has a long-term civic strategy that pushes for healthier people and community and it wants our input. This type of integrated public engagement campaign mixes social media live-chats using the#HealthyCity4All , online forums for broader discussion,

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Posted in transmedia, video

Relationships in an always-on world

What is storyscraping? Try thinking about the relationship opportunity.

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Posted in social media, transmedia

Our evolving media landscape

The media landscape has changed through rapid adoption of new technologies and economic pressures on traditional media. New ideas of storytelling blur the lines of journalism and advertising. A new narrative has taken shape. Now, telling a single story can

Posted in Marketing, transmedia