Blog Archives

#HealthyCity4All City of Vancouver

The City of Vancouver has a long-term civic strategy that pushes for healthier people and community and it wants our input. This type of integrated public engagement campaign mixes social media live-chats using the#HealthyCity4All , online forums for broader discussion,

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Posted in transmedia, video

Native ads surfacing on the Globe and Mail

Native advertising offers advertisers the opportunity to have their key messaging and content featured within an online publication. Many people within the media may feel uncomfortable about the sponsored content, but with newspapers desperate for new form of revenue, this

Posted in Marketing, Native advertising

Relationships in an always-on world

What is storyscraping? Try thinking about the relationship opportunity.

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Posted in social media, transmedia