Blog Archives

Does Dad marketing need to modernize?

By now you have likely stumbled upon or sought out the brilliant viral video about the #worldstoughestjob, aka the American Greeting’s fake job posting video for the difficult and often thankless job of being a “Mom.” Now, in a very

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Posted in advertising

“Winning” on social media means using your words carefully

Sometimes success can be determined by the words you choose. In the world of social media, you have seconds to win over or lose your audience. This infographic from Quicksprout compiles a great list of buzz words that matter on

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Posted in social media

Social media trending towards pay to play

The conception that what appears in our Facebook newsfeeds is coming to us organically is now becoming a myth, as reports show: Image source: Facebook Zero report from Ogilvy Here are some key terms to be familiar with from Facebook’s

Posted in social media